Whole Foods Fundraisers for the United Way Fourmile Canyon Fire Relief Fund

On Friday, September 17, the Whole Foods Baseline store will be hosting two events to help provide funding for evacuee needs*

1. A 5% Community Day benefiting the Foothills United Way’s Fourmile Canyon Fire Relief Fund.

2. An outdoor grilling event in front of the beautiful Flatirons from 4-7 pm:

• a. The Baseline team members will be grilling hotdogs and veggie dogs, plus providing 365 teas, for a donation request of $3 per meal. Please note: We will not be requesting donations from evacuees, firefighters, and volunteers.
• b. Rocky Mountain Bakehouse is donating 288 5” Berry Explosion pies and Cherry pies (donation request: 1 for $3 or 2 for $5, retails $5.99)
• c. Colorado’s Performing Arts Publications donated 2 sets of performance tickets for to be auctioned in a drawing (amount TBD)

• i. One pair is to the Arvada Center for the performance of “Sunset Boulevard”
• ii. Second pair is to the Colorado Symphony Orchestra

• d. For those in need, Baseline’s Whole Body Team will be handing out New Chapter’s Super Critical Antioxidants, originally named Smoke Shield, as a gift from New Chapter’s President Tom Newmark. This formula is noted for its ability to rid the body of toxins accumulated from extensive smoke exposure.

3. From 11:30 am – 2:30 pm outside the Baseline store, the Network Family Wellness Center will be providing free computerized spine scans. For an additional $20 donation, they will offer full evaluations in their office: X-rays, computerized tests, and an adjustment (a $250 value).

*100% of proceeds will support local victims.

One week ago, in response to the worst wildfire in Boulder County’s history, Foothills United Way established the Fourmile Canyon Fire Relief Fund. The response from the community has been tremendous, and today donations made to the fund are already being put to work in the community.

Administered by Foothills United Way working in collaboration with service providers in the community, the Fund is designed to help with unmet immediate needs, and to provide for long term recovery for victims of the fire and the community.

Applications for assistance from the Fund for unmet immediate needs are being processed by Boulder County Housing and Human Services caseworkers. An example of such needs: a family whose home-based business was destroyed - along with their home – was able to get funds to purchase basic, necessary items to get their business operating again.

Long-term recovery needs addressed by the fund will include such items as temporary and transitional housing and medical and health needs. Additional long-term recovery items will be included, as the eventual scope of the fire is revealed.

Boulder Outdoor Cinema goes “au naturel” with help from Whole Foods Market

One of Boulder's favorite movie series just got better!

Boulder Outdoor Cinema
Saturday, July 17: "The Princess Bride"

Movies and junk food historically go hand-in-hand, but this summer, Whole Foods Market is helping to change that. In a partnership with Boulder Outdoor Cinema (BOC), Whole Foods Market has restocked the concessions pantry to contain only all-natural treats. This year, snacks and drinks sold at the film screenings will be free of artificial colors, flavors, preservatives and trans fats.

“Boulder Outdoor Cinema is very excited about our partnership with Whole Foods this season,” said Tiffany Monroe Director of Concession for Boulder Outdoor Cinema. “With Whole Foods support, we are now able to offer our patrons high quality concessions that are healthier than traditional candy and soda.” Now in its fifteenth season, the BOC has become a Boulder summertime tradition. Live music, trivia, contests, comedians and other forms of entertainment precede the movie and create audience interaction which creates an experience quite different from a traditional movie theatre.

“We wish to help align the event with the health-conscious Boulder community,” said Matt Collins Marketing and Community Relations Specialist for Ideal Market and Whole Foods Market Baseline. “When patrons experience our all-natural products they’ll realize that they can have all the taste and enjoyment without artificial ingredients.”

Film screenings run every Saturday from July 10 through August 14 at 1750 13th St. in downtown Boulder, directly behind the Boulder Museum of Contemporary Art. Live entertainment begins at 7:30pm with a 9pm show time. This season’s movies were selected by the Boulder community and include such favorites as “The Princess Bride,” “Monty Python and the Holy Grail,” and Disney Pixar’s “UP.” Visit the Boulder Outdoor Cinema website for a complete list of films and more information.

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ABOUT WHOLE FOODS MARKET™

Founded in 1980 in Austin, Texas, Whole Foods Market, a leader in the natural and organic foods industry and America’s first national certified organic grocer, was named “America’s Healthiest Grocery Store” in 2008 by Health magazine. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its 53,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & WildTM, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community Market™ are trademarks owned by Wild Marks, Inc.