Monday, February 7, 2011

Time to Gear Up for The Women's Wilderness Institute's 2011 Gear & Cheer Fund-raiser

Gear & Cheer to benefit
The Women's Wilderness Institute
Dairy Center for the Arts
March 16, 6-9pm

The Women's Wilderness Institute is gearing up for its 9th annual Gear & Cheer fundraising event to be held March 16 from 6 - 9 p.m. at the Dairy Center for the Arts in Boulder. The event benefits The Women’s Wilderness Institute’s Girls Wilderness Program, and is traditionally one of Boulder’s best parties of the year for outdoor enthusiasts and Front Range residents who value supporting programs that improve self-esteem, self-efficacy, and leadership skills in today’s girls.

Gear & Cheer features live entertainment, local beer, wine and food tasting, as well as an amazing auction of high performance outdoor gear, great local services, and excit¬ing trip packages. The Women’s Wilderness Institute’s goal is to raise $40,000 from the event.

“We are thrilled to begin ‘gearing up’ for our 2011 Gear & Cheer, and are eager to welcome Front Range outdoor enthusiasts and trendsetters to this fun-filled event,” said Laura Tyson, executive director of The Women’s Wilderness Institute. “Our Girls’ Wilderness Program is the heart of the Institute’s mission, and we have never turned a girl away due to financial reasons. Community, corporate and private support, as well as our fundraising events such as Gear & Cheer, are all imperative to continue to provide girls with these nurturing experiences.”

For 13 years, The Women’s Wilderness Institute’s Girls’ Wilderness Program has used the challenge of wilderness experience to help girls discover the power of their own voices and build the personal and interpersonal skills to successfully navigate the challenges of their lives. Girls’ Wilderness Program courses are designed specifically to help build progressive wilderness skills and outdoor techniques that lead to a lifetime of adventure for girls. Courses are fun, challenging and full of discovery. Last year, 93% of The Women’s Wilderness Institute’s girls' program participants reported improvement in self-esteem, self-efficacy, or leadership skills.

Gear & Cheer is sponsored by Rally Sport and the Boulder Daily Camera. For more information, and to register for Gear & Cheer, visit The Women's Wilderness Institute website.

About The Women’s Wilderness Institute
The Women's Wilderness Institute (TWWI) is a nonprofit organization with the mission of strengthening the courage, confidence, and leadership qualities of girls and women, through the support and challenge of wilderness and community-based experiences. Girls are taught to make thoughtful, life-enhancing choices – the basis for a fulfilling and empowered life.

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