Wednesday, March 31, 2010

Water Bottle Swap Hits Boulder Today!


1,500 bottles of water end up in landfills every second

The award-winning documentary Tapped has embarked on an eco-aggressive 30- day/30-city cross country tour to get Americans “Off the Bottle.”

Beginning World Water Day (March 22), Tapped’s Producer Sarah Olson and Director Stephanie Soechtig will take their mobile showroom on the road, collecting pledges from people to reduce their bottled water use and trading empty plastic water bottles for a reusable stainless steel Klean Kanteen. This mobile, translucent recycling container began the “Get Off The (h20) Bottle” tour in Los Angeles with an empty cabin that will be filled with the public’s empty water bottles by the time the team ends up in New York City on Earth Day (April 22, 2010).

In Boulder, Colorado, the filmmakers will be in attendance at the following event for questions, as well as a post-screening Q & A:

When: Wednesday, March 31st
4:00 PM – Bottle Exchange
6:00 PM – Screening of Tapped

Where: University of Boulder
1669 Euclid, Boulder, CO 80309

Check back for the Boulder Magazine video and interview!

Director Stephanie Soechtig says about the tour, “1,500 bottles of water end up in landfills every second – that’s 30 million bottles of water a day! We wanted to show people just how much waste is generated by bottled water - so if that means we have to drive city to city to get the point across than that’s what we’ll do!”

The tour - consisting of 30 scheduled screenings of Tapped followed by a town hall Q & A - kicked off in Los Angeles on March 22 en route to New York City. The Tapped truck can be tracked online at the Tapped website – which also features celebrity guest columns by Ed Begley Jr and David de Rothschild, a public service announcement by Grammy Winner Jack Johnson, and daily videos and bonus clips from the film.

The stops along the tour include Salida, CO (March 27), Denver, CO (March 30), Boulder, CO (March 31) and other cities around the country.

Tour sponsors include Klean Kanteen, Food and Water Watch, Multi-Pure water filters, and Aveda.


  • Get off - take the pledge on the Tapped website!
  • Exchange your bottles - in Boulder on March 31
  • Spread the word!

Is access to clean drinking water a basic human right, or a commodity that should be bought and sold like any other article of commerce? Stephanie Soechtig's debut feature is an unflinching examination of the big business of bottled water.

From the producers of Who Killed the Electric Car and I.O.U.S.A., this timely documentary is a behind-the-scenes look into the unregulated and unseen world of an industry that aims to privatize and sell back the one resource that ought never to become a commodity: our water.

From the plastic production to the ocean in which so many of these bottles end up, this inspiring documentary trails the path of the bottled water industry and the communities which were the unwitting chips on the table. A powerful portrait of the lives affected by the bottled water industry, this revelatory film features those caught at the intersection of big business and the public's right to water.

For more information please go to

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